Last week, Apple announced a new donation program for the US National Parks through Apple Pay. That program has now gone live and will be in effect through August 31st. How it works is pretty simple. For every purchase made in an Apple Store, be it online or in a physical retail location, the Cupertino company will donate $1 to the National Parks Foundation.
For those that aren’t familiar with the National Parks Foundation, it is the non-profit foundation for all national parks here in the United States and funds many projects and programs like those to help save animal habitats, or to start education programs.
As a consumer, there is nothing special you need to do other than use Apple Pay to pay for your purchases. The $1 donation is handled by Apple directly to the National Parks Foundation.
The celebrations of the National Parks here in the US continues on September 1st. On that day, next Saturday, for everyone who exercises at least 50 minutes, they will receive a special activity badge on their Apple Watch. Why 50 minutes? It is to celebrate the 50th anniversary of the Redwood National Park in northern California. You can get a sneak peak of the activity badge below.
Like other Apple Watch activity badge programs that Apple has run in the past, you don’t have to do anything other than get your exercise in next Saturday. Once you hit 50 minutes, the badge will automatically show up for you.
It is great to see Apple showing their support of National Parks. While a $1 per transaction rate may seem small, given the number of Apple Pay users on iPhones and Apple Watches out there, it will likely make a big difference for the National Parks Foundation. So do your part and if you head to Apple.com or your local Apple Store, be sure to use Apple Pay when you complete your purchase.