Apple Reportedly Planning a March 25 Event to Launch Apple News Subscription Service

Apple Logo

The past 24 hours have seen a lot of Apple News subscription stories come out and the latest may be culmination of them all. Buzz Feed News is reporting that Apple is planning an event on March 25 at the Steve Jobs Theater. That event is said to specifically be for the launch of Apple’s new news … Read moreApple Reportedly Planning a March 25 Event to Launch Apple News Subscription Service

Where to Watch Today’s Apple Event from Brooklyn

Apple Event Invite - October 2018

Today’s Apple event in Brooklyn, New York has been hotly anticipated for the past few weeks.  At the event, it is expected that we will be treated to a refresh of the iPad Pro lineup, as well as a new MacBook, an updated Mac mini, and other Mac related updates.  Oh, and iOS 12.1 is coming today too!

So if you are like me and millions of other Apple fans who didn’t get an invite to the event, don’t fret.  It is actually really easy to watch the event live from your Mac or iPad.  It is even easier from your Apple TV.

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Apple Store Goes Down Ahead of Today’s Apple Event

Apple Store Offline Banner

With the countdown well and truly underway to this morning’s Apple Event in Brooklyn, New York, another key moment has begun with the Apple Store.  If you navigate your way to the Store this morning and attempt to make a purchase, you get greeted with the now familiar “Be right back” banner.

For those readers who may be new to this whole Apple thing, this banner and the store’s ability to complete a purchase is normal on these big event days.  Apple is in the process of updating the store with the new devices and accessories that are expected to be announced today.  Shortly after the event is over, the store will come back online and you can order or pre-order the newest tech from Apple.

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Apple Bans Bloomberg From The October 30 Apple Event

Apple Event Invite - October 2018

With the Apple Event tomorrow and invited media already starting to descend into New York for the event, there is going to be one noticeable absence from those in attendance.  Bloomberg.

It seems that Apple has banned Bloomberg from attending the event where the latest generation of the iPad Pro and sweeping updates to the Mac lineup are expected.  The news of the banning came from BuzzFeed.  The ban extends from the universally denounced story run by Bloomberg that Apple’s iCloud servers were physically hacked with a small chip placed in them.  Apple, along with Amazon who were named in the story, quickly rebutted the story and now independent consultants and experts have concluded that the story was not true.

Read moreApple Bans Bloomberg From The October 30 Apple Event

Multiple Mac Devices Updates and Registered With Eurasia Economic Commission

Apple iMac

Ahead of the Apple Event that is happening next Tuesday, October 30, Apple has registered multiple updates and new Mac devices with the Eurasia Economic Commission (EEC).  The filings, which are required for Apple to sell devices in Armenia, Belarus, Kazakhstan, Kyrgyzstan, and Russia, are yet another sign of some of the updates and new devices that are expected at the event next week.

Multiple Mac Models were updated in the filing but at least four new model numbers were identified, indicating that new versions or new Macs are on their way.  Given the timing of this filing, it is all-but certain we will see these new devices next week.

Read moreMultiple Mac Devices Updates and Registered With Eurasia Economic Commission

Apple Sends Invites for The Apple Event on October 30

Apple Event Invite - October 2018

After much speculation and anticipation, Apple has announced a new Apple Event where we expect to see new iPads and potentially a refresh of the Mac mini and MacBook.  The event will be held at the Brooklyn Academy of Music, Howard Gilman Opera House on October 30.  It will start at 10:00 am Eastern, which is 7:00 am Pacific.

The big product announcement for the event is expected to be the new iPad Pro lineup.  Sticking with the LCD display, it is expected that the new iPads will sport a near bezel-less design and will ditch the Home button, just as the new iPhone lineup has done.  It is also expect that the iPad Pro will move to USB-C charging versus Lightning, brining it inline with the latest MacBook and MacBook Pro devices.

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Apple Introduces the iPhone Xs and the iPhone Xs Max

iPhone Xs and Xs Max

Today, Apple has announced the new-for-2018 iPhone Xs and the iPhone Xs Max.  This 6.5″ OLED display Xs Max is the biggest iPhone released to date, while the Xs is an update to last year’s 5.8″ iPhone X.  Both of these new phones are sporting the Apple A12 Bionic SoC and comes with up to 512GB of storage.  The color options will be pretty standard: Space Gray, Silver, and Gold.

The iPhone Xs has a Super Retina 5.8″ OLED display that renders at 2436×1125.  That comes out to a 458ppi display.  For the Xs Max, you have a 6.5″ Super Retina display.  That gives you a 2688×1242 rendering at 458ppi.  Both devices support HDR and Dolby Vision

Read moreApple Introduces the iPhone Xs and the iPhone Xs Max

Apple Introduces The Apple Watch Series 4

Apple Watch Series 4 ECG

The new Apple Watch Series 4 has officially been announced by Apple at the Gather Round event.  The updated watch, powered by WatchOS 5, brings a larger display to the leading wearable device and brings a new electrocardiogram feature along with other improvements found in the new OS.

Available in both a GPS and a GPS+Cellular variant, the new Series 4 is the first Apple Watch to be 64-bit and all of the models now have a ceramic back.  that ceramic back is what allows the new electrocardiogram feature to work.  The watch is approved by the FDA, the first of its kind for a smart watch.

The display of the Series 4 is 32% to 35% larger than the Series 3 and with the new ceramic back allow for radio waves to pass through the front and the back which should improve cellular signal for the Cellular models.

Read moreApple Introduces The Apple Watch Series 4

Times and Ways to Watch Today’s Apple Event From The Steve Jobs Theater

Apple September 12 2018 Invite

The day is finally here!  Today is the big Apple Event at the Steve Jobs Theater on the Apple campus in Cupertino, California. While attendance to the event is invite only, Apple has made it very easy to watch the event live so you don’t miss out.  This is going to be a big event so set aside a couple of hours for it if you plan to watch.

First, let’s go over times.  The event is schedule to start at 10:00 am Pacific here in the US.  That breaks down to 1:00 pm Eastern time for those on the East coast.  For those of you in London, the event starts at 6:00 pm.  Here are some further time break downs:

  • Berlin 7:00 pm
  • Moscow: 8:00 pm
  • Beijing: 1:00 am on September 13th
  • Tokyo: 2:00 am on  September 13th
  • Sydney 3:00 am on September 13th

Read moreTimes and Ways to Watch Today’s Apple Event From The Steve Jobs Theater

Apple Store is Currently Being Updated for New iPhones and Apple Watches

Apple Store Update Banner

While it is little earlier than expected, the Apple Store is currently in a maintenance mode ahead of today’s Apple Event.  Apple tends to do this right before the event kicks off so it is a bit of a surprise for it to be down some six hours prior to the event.

You can still navigate to the site but if you try to buy something, you will get the now familiar “Be right back” page that Apple usually puts up on the site when it is updating it with new products.

Read moreApple Store is Currently Being Updated for New iPhones and Apple Watches