It is almost certain that we will see the announcement of the new Apple One bundled services at Tuesday’s Apple Event. If you needed any more confirmation, Apple themselves may have provided it for you in their purchase of multiple Apple One domains.
First spotted by the MacRumors team, the Cupertino company went on a domain buying spree on Friday of a number of AppleOne. domains. this includes:
Rumors have been floating for weeks now that Apple would be introducing a multi-tiered bundle of their various services including Apple TV+, Apple News+, Apple Music, and Apple Arcade. Exactly how this new bundle will look and the different levels that will be available isn’t clear at this point but it is suspected that Apple will announce Apple One at the Apple Event.
Bundled services like this are not new as Disney has been doing it with their services (Disney+, ESPN, and Hulu) in an effort to attract more subscribers and cut down on the push back of subscription services fatigue. Apple, wisely, is going to be doing the same thing.
One big question is how existing subscribers of these services can opt into the bundled services. Rumors suggest that Apple has built mechanisms for in-app (i.e. App Store) opt-in without double billing of services.