Rumors of a subscription Apple News service have swirled around for most of the second half of 2018. Now Bloomberg is reporting that in April 2019, the service will become a reality and be based on the company’s Texture purchase back in March of this year.
The tech giant is preparing to relaunch Texture, an app it agreed to buy in March that offers unlimited access to about 200 magazines. The company plans to make it a premium product within Apple News, which curates articles and comes preinstalled on iPhones, according to people familiar with the matter. A new version could be unveiled as soon as this coming spring, said the people, who asked not to be identified because the plans aren’t public.
Apple has long been in discussions with the likes of The New York Times, Washington Post, and other news publications about joining the Apple News service. Some of those discussions however have reportedly not gone smoothly. Some traditional news publications are concerned about losing subscribers should they agree to join the subscription service.
The flip-side of this is the fact that Apple News has some 90 million regular readers. Even if a third of those subscribers were to join the premium service, traditional news sources could see a significant boost in readership. The question becomes if they are willing to live with the lower revenue per subscriber.
Ultimately all of this still falls into the land of rumors until Apple actually does release a subscription service. But it seems all-but for sure we will see something in 2019, major newspapers on board or not.