After starting the rollout of Apple Pay back in August, 7-Eleven has announced that the tap-to-pay service is now accepted at the majority of their 10,000 locations here in the United States. The roll out is expected to continue throughout the month of September to all remaining locations.
The coming of Apple Pay to the convenience store chain is something that was first learned about back in July when Apple CEO Tim Cook announced that the service would be coming to 7-Eleven, as well as CVS pharmacy locations. 7-Eleven wasted no time it appears as they started the roll out almost immediately. I, for one, have been able to use Apple Pay at several Boston locations for the past several weeks prior to this announcement.
The coming of Apple Pay to 7-Eleven stores is part of a much broader digital initiative by the Irving, Texas company. Over the course of the past year, the company has rolled out several new features or products as part of that digital makeover.
- 7-Eleven NOW™ – The proprietary smartphone app, currently being rolled out into select U.S. markets, enables on-demand ordering of products from local 7-Eleven stores, and offers Apple Pay as a payment option.
- 7Rewards® – The popular app-based customer loyalty program allows customers to earn and redeem points upon checkout. The app also provides unique and exciting customer experiences in and out of stores.
- 7-Eleven Bot on Messenger –7-Eleven fans can engage with the brand from within Facebook by simply chatting the 7-Eleven Bot on Facebook Messenger.
- Amazon – The in-store package pickup service, Amazon Locker, is in approximately 1,100 7-Eleven stores; and Amazon Cash may be used at more than 8,000 locations.
- BillPay – The app powered by PayNearMe enables cash users to pay a variety of bills at participating 7‑Eleven stores.
Gurmeet Singh, CDO and CIO of 7-Eleven, made it clear that the company is moving more digital as that is what today’s customers expect from retailers and they will continue to adopt technologies to enhance that customer experience.
“The goal is to adopt consumer-facing technology to enhance the customer experiences,” continues Singh, “as well as the technologies that work behind the scenes to ensure seamless and effortless interactions. We continue to transform our business through digital, and these additional mobile payment options are the latest enhancements we have added to our in-and-out-of-store customer experiences.”
Finally, as a reminder for those of you who use Google Pay (either on your iPhone or on Android), this announcement covers you too. Apple Pay and Google Pay use the same backend technology so where one is accepted, so is the other.