Apple Watch Face with Notification Dot

Apple Watch Continues to Dominate The Wearables Market

The Apple Watch continues to dominate the wearables market in the latest Strategy Analytics report. The report shows that Apple’s wearable has a dominant 50% of the market share. The closest competitor, Fitbit, has just 12.2%. The report also shows that Apple shipped an estimated 9.2 million Watch units in the 4th quarter of 2018, up from 7.8 million in the same quarter of 2017.

The report, which you can read here, points out that the dominance of Apple in the space has taken a hit in the last year. Compared to a year ago, Apple had over 67% of the market. Competitors like Fitbit and Samsung, have made significant inroads through marketing and retail presence according to the report.

Neil Mawston, Executive Director at Strategy Analytics, added, “Apple shipped 9.2 million smartwatches worldwide in Q4 2018, rising 18 percent from 7.8 million units in Q4 2017. Apple’s global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago. Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year.”

Overall, Apple shipped 22.5 million Apple Watch units in 2018, up from the 17.7 of 2017. Compare that to Fitbit who shipped just half-a-million in 2017 but shipped a whopping 5.5 million units in 2018. That pushed the company from having 1.7% of the market in 2017 to 12.2% in 2018.

Strategy Analytics Smartwatch Report - February 2019
Strategy Analytics Smartwatch Report – February 2019

Samsung also saw their market share go up in 2018. The South Korean company shipped a total of 5.3 million smart watches in 2018 and now hold 11.8% of the market. That is up from the 10.6% they held in 2017 on the sales of 3.1 million units last year.

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