Seeing an opportunity to capitalize on a globally known brand, CBS has announced that it will be changing the name of its streaming service. Starting in 2021, CBS All Access will be rebranded Paramount+. The change will coincide with the expansion of the service into global markets.
In early 2021, the streaming service will debut in Australia, Latin American and the Nordics. the Paramount brand is far better known and recognized internationally than CBS (which can be confused with other national broadcasting companies) so rebranding the app and service Paramount+ makes sense.
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, president and CEO of ViacomCBS, in a statement. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”CBS Press Release
Further, and I do mean this seriously, right now you can put a “+” on the tail-end of anything and it will get attention thanks to Apple popularizing it with their own “plus” services.
For now, not much will change. You can still download and use the CBS All Access app on your iPhone, iPad, or Apple TV. The service is $5.99 per month or $9.99 per month if you don’t want the commercials. If you are an Apple TV+ (ironic, I know) subscriber, you can get a special package of CBS and Showtime for one low monthly price.