Thanks to Disney CEO Bob Iger, we now know what the upcoming Disney+ app is going to look like. Mr. Iger showed the image on Twitter and it has a dark background with multiple categories for the various Disney franchises. The service is expected to launch on November 12, 2019 and will cost a comfortable $6.99 per month.
Content on the new Disney+ service will be available on a wide range of devices including browser, smartphones, smart TVs and game consoles. Individual accounts will also be supported in the app so personalized content can be provided. That content will be available in 4K HDR and Disney is likely going to allow for that content to be downloaded for offline viewing.
What has captured a lot of news beyond the new user interface is the pricing. The company plans to offer the subscription service for $6.99 per month or $69.99 per year. That is likely going to be lower than Apple TV+ which is expected to be around $9.99 per month. Apple TV+ is expected to launch at the end of this year, potentially in November also. It is also possible that larger, multi-app subscription bundles could be offered too. Rumors suggest that a bundling with Hulu and ESPN+ along with the Disney content could be offered in a “mega-bundle” type offering. That isn’t confirmed but makes sense in what is becoming an increasingly competitive streaming landscape.
In addition to all of the content already available from the company, there will also be new shows and movies for the service as there are with Netflix, Amazon Prime, and of course the upcoming Apple TV+