As Apple continues to have beta testers work on iOS 12.3, a new arrival has happened in the revamped Apple TV app. HBO is now a subscription option under the “Apple TV Channels” section of the app. It joins the likes of Showtime, Starz, and Epix among others. By tapping the HBO button in the section, you can sign up for a subscription which is then billed through your Apple account like other subscription services.
In the Apple TV app, the service is listed at $14.99 per month. That is the same price as HBO Now, the standalone service from the provider. So really, there isn’t a cost savings here but a convenience. If you have an HBO Now account (or Go if you have a cable subscription with the provider as part of it) there is no need to resign through the Apple TV app.
Apple TV’s new app will launch with iOS 12.3 in May. The new app brings a new “for you” section that makes it easier to find new content you may want to watch. It also brings integrations with multiple network providers in the new Channels section. There you can access CBS All Access, Starz, Showtime, HBO, Nickelodeon, Mubi, The History Channel Vault, and Comedy Central Now without having to open those other apps.
Apple TV+, the subscription service with original content, will launch later this year.