Apple Watch Face with Notification Dot

IDC Reports Apple Shipped 4.2 Million Apple Watch Units Last Quarter

In their latest report on wearables, IDC has indicated that Apple shipped just over 4 million Apple Watch units in the third quarter of 2018.  It represents a 54% growth over the same quarter in 2017 and was largely driven by the Series 3 watch.

In total, IDC estimates that 4.2 million Apple Watch models were shipped in the quarter.  That is compared to 2.7 million in 2018.  The jump in shipments moved Apple to 13.1% of the overall marketshare, up from 10.3% for the same quarter in 2017.  That said, Apple still does not lead in the overall marketshare. That goes to Xiaomi which holds 21.5% of the market.

As for which Apple Watch model sold the best, IDC estimates that it was the Series 3.  In their report, they estimate that the new Series 4 accounted for about 20% of Apple’s sales.  This is largely due to the release of the Series 4 in September, the middle of the quarter in question.  IDC calls out that the reduced price of the Series 3 also contributed to the lopsided sales estimates.

IDC Wearables Q3 2018 Report

IDC Wearables Q3 2018 Report

Digging further into the report, the big loser in the third quarter of 2018 was Fitbit.  The company saw a 3.1% drop in growth and saw their marketshare drop from 13.7% to 10.9% year-over-year.

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