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The App Store Continues to Dominate Worldwide Mobile App Store Revenue

In the latest report from SensorTower, released yesterday, Apple had a dominant 66% of mobile app revenue in Q3 of this year, up over 23% from the same period last year.  It means that Apple has roughly $12 billion in revenue from the App Store, nearly 93% more than the Google Play Store for the same quarter.

For its part, the Google Play Store saw an increase as well, up 21.5% in revenue and jumped up to $6.2 billion in revenue during the quarter.  Sensor Tower states that this is the widest revenue disparity since at least 2014 between the two platforms.

The report goes on to say that Google, not Apple, holds the lead when it comes to total installs.  Google Play had a 14.3% increase in app installs, now up to 19.5 billion year-over-year.  Apple meanwhile grew at 3.1% to around 7.3 billion installs.

Sensor Tower Q3 2018 App Store Revenue

SensorTower Q3 2018 App Store Revenue

If you combine both Apple and Google App Store revenue, it reflects a 22.7% increase and is a $19.2 billion industry with these two players alone – who are really the only players at this point.

Diving deeper into the report, SensorTower indicates that Netflix is the top non-game app as far as revenue is concerned, followed by Tender and Tancent Video.  When it comes to downloads in the quarter, WhatsApp took top honors followed by Facebook Messenger and the Facebook app itself.

Top Non-Game Apps in Q3 2018

Top Non-Game Apps in Q3 2018

As for games, Honor of Kings was the top revenue maker while Helix Jump was the most downloaded game for Q3 of this year.

Top Games in Q3 2018

Top Games in Q3 2018

No matter how you slice it, these are impressive numbers for Apple and for the mobile app industry in general.

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