In the wake of their app being removed by Apple from the App Store for child pornography, Tumblr has announced sweeping changes for the social networking site. Beginning December 17, 2018 adult content will be banned on the site. No more adult content will be allowed to be uploaded while existing blogs with adult content will be filtered and not accessible by anyone under 18.
Tumblr is defining adult content as “Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts.”
Some nudity will be allowed however.
Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.
The shift in policy eliminates some grey areas on the social network site and makes it very difficult to find existing explicit content.
While the post from Tumblr did not explicitly call it out, the move is likely tied to the recent removal of their app from the App Store. Apple noted that child pornography was found on some blogs as the reason for the ban. Tumblr, likely, has simply found it easier to ban all of this content instead of trying to filter on a blog-by-blog basis, even with child porn databases available to help filter such content.