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What to Expect at Today’s Apple Event

Today’s Apple Event at the Steve Jobs theater on the Apple campus is one of the most anticipated the Cupertino tech giant has had in a long while. It will be the first time that we truly see Apple’s intent when it comes to services and how the company plans to provide those services to their millions of customers. It could go down as one of the most pivotal events ever for the company.

At this point, there are a lot of rumors and debate on what we will see today. Some of these are well supported and others not-so-much. But there are a few things that are almost a lock to be shown off today. I’ve outlined those below and after it is all said and done, we can see how accurate I was on things.

Apple TV Subscription Service

This isn’t a surprise given the title for this Apple Event is “It’s show time”. The hint is already there and given the seemingly endless flow of rumors around the service, it is a lock we will see it. The question is what will it look like?

The current train of thought is that it will be $9.99 per month for Apple original content and partner content. What is not known is what is the partner content. HBO, Stars, and Showtime are expected to be add-ons to the service. This too is unclear as rumors suggest it could be $9.99 each for these three services or it could be $9.99 for the bundle.

One possible announcement we will see today is Apple TV coming to Roku devices. This is part of the broader initiative that Apple has to bring the service to smart televisions from Samsung, LG and Sony. It is possible that we will see that actually become reality today.

This new service will come in the form of a revamped Apple TV app for iPhone, iPad and there will be a new app for Apple TV devices.

Apple News Subscription Service

Again, this isn’t a surprise. Apple has been working feverishly over the past several months to get publishers on board and it looks like a few at least have committed. The new service will bring a revamped Apple News app which should be shown at today’s Apple Event. This new app will be based on Texture, a subscription magazine app & service Apple purchased last year.

The new News service is expected to be $9.99 per month which will give you access to hundreds of magazines. You will also get access to The Wall Street Journal for that monthly fee as well as Vox.

The Apple News subscription service has gotten a lot of attention mostly for bad things to this point. Many have criticized Apple for their 50% revenue split they have implemented. That has driven some publishers like The New York Times and The Washington Post to skip joining the service. Still, for $9.99 a month, you will get access to a lot of magazines thanks to what we use to know as Texture so it should be a good value.

iOS 12.2

We will see iOS 12.2 today and it could even be released during the Apple Event. iOS 12.2 is in its sixth beta right now and there are two key reasons why we will see it today. First, the second generation of Apple AirPods are shipping to those who ordered them last week. This version of the wireless earbuds requires iOS 12.2 to work. Given that those early orders are expected to arrive on Tuesday (tomorrow), Apple will want to make sure that the supporting iOS version is out there too.

Second, the Apple News Subscription service requires version 12.2 too. Digging into the code of beta six showed code markers for the new services which are not present in iOS 12.1.4. If Apple is planning on launching their new news service today, the new build of iOS is going to be required.

MacOS Mojave 10.14.4

For all the reasons outlined above for iOS 12.2, they apply to macOS Mojave 10.14.4 too. 10.14.4 is also in its sixth beta right now and it is required for the second generation AirPods and the new Apple News service. So expect it to drop today either during or after the event. You can expect the newest build of tvOS and WatchOS to ship today as well.

Apple Gaming Platform

There are few rumors to actually substantiate this rumor but it is possible that Apple will introduce, at least as an overview, a new gaming platform. Based on the same concept as the new Apple TV and Apple News subscriptions, the Apple gaming subscription would give users access to games for a monthly fee. Apple is rumored to be working with developers on this so it may not be ready for prime-time just yet.

How to Tune In

You can watch the live stream from the Apple Event on your Apple TV via the Events app. If you want to watch it on your Mac, iPhone, or iPad, you can head to this link to start watching. The event starts at 10:00 am Pacific, 11:00 am Mountain, 12:00 pm Central, and 1:00 pm Eastern here in the United States. For those of you in London, it starts at 5:00 pm local time while in Paris and other continental European countries, it is 6:00 pm local.

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